WSJ iPad: Trendy Profits or Here to Stay?
The WSJ is reporting initial profits of $2.4 million from advertisers to their iPad version. Trendy profits? could be. It is new technology and so everyone wants to be part of it. But if we step back for a second the question is if advertisers that paid $400k each -according to a recent businessinsider.com article- could have received the same plus more exposure with or without the premium iPad price tag.
Well hard to tell at this point but considering the iPad is not for everyone just now, perhaps it does reach a more target and affluent audience, and in advertising that is what you pay for. That said out of the $400k price tags it seems only 1/4 $100k are going to their Online ads. Then again it seems, until last week ,the WSJ didn’t even know how many impressions there Ads were getting “WSJ is trying telling advertisers to forget impressions anyway, this is a ‘high impact branding’ experience.”
Here’s a re-cap and a link to the whole story: http://bit.ly/aQ1Hwc
